How to find right keywords for your website

Determining which keywords to use on your site can be one of the hardest tasks when you start to think about SEO. Here are six steps that will help you identify the right keywords and phrases for your site. I have ordered them in a way that you will find it easy. I have taken help of many books and many sites for collecting this information.

1: Brainstorm

 List down the words that someone might type into Google to find your site. Be sure to include the various topics, products or services your site is about. It often helps to ask other people what words they would use to find your site because people less familiar with a topic might use different terms than you. (In particular, they are less likely to use industry-specific jargon.) Your list may include some keyword phrases (not just individual words) if you have topics which are described by more than one word. The easier way is to thing what could be a person will search on google, just think like that and you will get better ideas.

2: Organize

Group the keywords into separate lists for the different sections or categories of your website. For example, if your website was a pet shop you might have different categories for different animals (such as dogs, cats and rabbits). On a large site you may break this up further into sub-categories (for example, separate groups for different pet food brands). Organizing your website is very important try to organize your site in a very simple manner that users find it easy to navigate through your contents.

3: Research

There are several tools that let you enter your keywords and then they will suggest additional keywords you might like to consider, such as: adwords.google.com/ select/KeywordToolExternal (When using this tool, select the "exact match" option rather than "broad match.") www.wordtracker.com  www.keyworddiscovery.com

Once these tools have suggested additional keywords, add the relevant options to your lists. (Keyword tools will most likely suggest some terms that are irrelevant so do omit any that do not seem appropriate). Personally i would suggest you to use google adword tool it is free to use, whereas Wordtracker and keyword discovery will offer you trial period to find the keywords. Keyword research is very useful to find the right full keyword. Right keyword can drive huge traffic to your wesite. So try to find the right keyword for better seo.

4: Compare

It is very unlikely that your site will appear at the top of the search results for every keyword. This is especially true for topics where there is a lot of competition. The more sites out there that have already been optimized for a given keyword, the harder it will be for you to rise up the search results when people search on that term.

Some of the keyword research sites can tell you how many people have searched for a specific keyword to help you know how much competition those terms have.

You can also use Google's advanced search feature to just search the titles of web pages. This will help you to determine how many sites have that keyword in the title of their pages. (The more pages with the term in the title, the more competition there is.)

5: Refine

Now you need to pick which keywords you will focus on. These should always be the ones that are most relevant to each section of your site. If there is a phrase that is very relevant but you find there is a lot of competition, you should still use it. To improve the chances of your site being found you can look at whether there are other words that could be incorporated into a phrase.

For example, if the information or service you offer on your website is location specific, then you will often find that incorporating your location into your keyword list will help people find you. If your site is promoting a slate roofing company in Australia then it is better to get 100 people from Australia who are looking for a slate roof than 10,000 from the USA who are looking for other kinds of rooves.

6: Map

Now that you have a refined list of keywords, you know which have the most competition, and which ones are most relevant, it is time to start picking which keywords you will use for each page.

Pick 3-5 keywords or phrases that map to each page of your website and use these as the keywords for each page.

You should not need to repeat the same keywords on all of the pages. It is also likely that, as you move further away from the homepage into the sections of the site, the keywords will become more specific to the individual topic dealt with on each page.

I hope you will like this post. If you have any problems please comment i am glad to help you all. Enjoy